About us

When three friends ventured to Japan to discover the country and immerse themselves in its strong culture, they discovered that Japanese women regularly use tightening masks in their beauty routine. "It was a revelation," recalls Alexis, founder of Allurae.

« Why not make this little-known practice in the West an indispensable routine? Being fresh and able to change the beauty routine of Westerners, we set out to make this mask ".